![]() About three years ago, Pillow Talk decided to talk to its employees and customers, and received lots of conflicting information. Also at the heart of the rebrand is data and the kind of consumer insights considered impossible for the traditional bricks-and-mortar retailer even half a decade ago. After celebrating 40 successful years in business, the Brisbane-based retail stalwart has transformed the look of its brand, stores, logo and mantra, with comfort at the core. Yet Pillow Talk has done just this, evolving from being the first company to introduce Australians to the continental quilt four decades ago, to a leader in digital marketing and personalised content delivery during its current. It’s rare to find a company that has been in business long enough to have completely transformed the way it does business, and still thrive in what is an increasingly dynamic and demanding consumer market. ![]()
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March 2023
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